ADEBIYI, Sulaimon Olanrewaju; 						OYATOYE, Emmanuel Olateju; 						AMOLE, Bilqis Bolanle.
 Analytical hierarchy process for estimating subscribers`' perception of brand equity Dimensions on Purchase Decision of Nigerian Mobile Telecommunication Services.
<strong>Yugoslav Journal of Operations Research</strong>, [S.l.], v. 28, n. 2, p. 275-290, nov. 2017.
ISSN 2334-6043.
Available at: &lt;<a href="https://yujor.fon.bg.ac.rs/index.php/yujor/article/view/111" target="_new">https://yujor.fon.bg.ac.rs/index.php/yujor/article/view/111</a>&gt;. Date accessed: 04 apr. 2025.