JHA, P. C. et al.
Multi-Product Dynamic Advertisement Planning in a Segmented Market.
Yugoslav Journal of Operations Research, [S.l.], v. 27, n. 2, p. 169–204, june 2017.
ISSN 2334-6043.
Available at: <https://yujor.fon.bg.ac.rs/index.php/yujor/article/view/150>. Date accessed: 09 mar. 2025.